ScoreBeyond’s goal is to help students and parents find the right test prep plan to reach their target score. Offering mobile applications for test preparation needs, the product delivers a customized learning experience every step of the way.
Creative Lead (2013—2015)
Istanbul, Turkey / San Francisco, USA / Montreal, Canada
Branding, UI/UX Design for Mobile & Web Applications
New & Noteworthy in Education (2014)
Design a modern style for the product and help improving its recognition in education market, as well as enhancing users’ perception of the product.
At early stages, I approached the task by searching for the right product feel — its mood, emotions, and soul. We wanted the signifier for its soul to be a word mark. After some rough sketches and fine-tuning tens of typefaces, I worked on more refined options.
Adobe Illustrator, Adobe Photoshop
User Interface & Experience
The main objective was to declutter registration process for the new user, and improve ease of access to dashboard for existing users.
Kicking the task off with research and drilling down user flows, we started crafting user journey architecture and wireframes to define core user experience of the app. A path designed for each of the two scenarios; new user and an existing user.
Balsamiq Mockups, Adobe Illustrator, Sketch
One of the high priority tasks was transforming the product strategy by creating new ways to craft longer-term engagement, and drive user loyalty. Leveraging user’s motivations by achievement and reward, we worked on the gamification process for test prep apps.
Adobe Illustrator, Sketch