Özgür Gültekin — Visual Experience Designer
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ScoreBeyond

 
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Overview

ScoreBeyond’s goal is to help students and parents find the right test prep plan to reach their target score. Offering mobile applications for test preparation needs, the product delivers a customized learning experience every step of the way.

— Role

Creative Lead (2013—2015)
Istanbul, Turkey / San Francisco, USA / Montreal, Canada

Branding, UI/UX Design for Mobile & Web Applications

— Featured

App Store
New & Noteworthy in Education (2014)


Branding

— Objective

Design a modern style for the product and help improving its recognition in education market, as well as enhancing users’ perception of the product.

— Process

At early stages, I approached the task by searching for the right product feel — its mood, emotions, and soul. We wanted the signifier for its soul to be a word mark. After some rough sketches and fine-tuning tens of typefaces, I worked on more refined options.

— Tools

Adobe Illustrator, Adobe Photoshop

 
Four main screens featuring Associate Hub, Live Chat, Inbox, and Share an Update
Sub-branding for Android and iOS apps, SAT Up & BrainMax.

Sub-branding for Android and iOS apps, SAT Up & BrainMax.

 
 

User Interface & Experience

— Objective

The main objective was to declutter registration process for the new user, and improve ease of access to dashboard for existing users.

— Process

Kicking the task off with research and drilling down user flows, we started crafting user journey architecture and wireframes to define core user experience of the app. A path designed for each of the two scenarios; new user and an existing user.

— Tools

Balsamiq Mockups, Adobe Illustrator, Sketch

 
 
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Gamification

— Objective

One of the high priority tasks was transforming the product strategy by creating new ways to craft longer-term engagement, and drive user loyalty. Leveraging user’s motivations by achievement and reward, we worked on the gamification process for test prep apps.

— Tools

Adobe Illustrator, Sketch

 
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