The joint venture n11.com by South Korea’s SK Planet and Turkey’s Dogus Group networks with hundreds of merchants to provide users with a wide selection of products including Fashion & Cosmetics, Electronics, Home & Living, Sports & Outdoors, Automotive & Accessories, Culture & Game and Travel.
Art Director (2012—2013)
Istanbul, Turkey / Seoul, South Korea
Branding, UI/UX Design Web Applications
The ultimate task was to build a remarkable identity for the marketplace and design its dynamic branding language — reflecting a vibrant, organic, active, and lucky mood.
We started with an understanding of a product's position in the market and values of its target country, Turkey. Initially, we brainstormed and wrote down as many attributes as possible and then picked a few that work the best. Finding a few promising directions, we spent time exploring a few selected prototypes, testing them to make sure our final decision was justified.
After all iterations and discussions, we made an important decision to evolve the direction with an organic lucky element, a ladybug. This option had the best potential and reflected the feel of the product.
Adobe Photoshop, Adobe Illustrator
User Interface & Experience
With a complex catalog of products, marketplace needed category views that allowed for dynamic pricing to be displayed based on the product, type and other options selected.
Designing for an e-commerce platform with almost hundred categories to choose from, enabling customers to access product categories with as less friction as possible was essential. Several landing page versions with multiple-tier category views have been designed and tested to improve the conversion rate on campaigns.